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Supplying Artwork[/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][divider line_type=”No Line”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” bg_color=”#f2f2f2″ scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” el_class=”packaging-single-content” width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
IS YOUR ARTWORK READY?
DO YOU NEED NEW ARTWORK?
We have an onsite designer able to create simple effective designs, make modifications to supplied artworks such as address changes or website additions. We can import vector format logos and amend to make print-ready. Due to time constraints, we limit the in house design work to 30 minutes per order and tend to utilise external designers with whom we have a long-standing relationship with. We would recommend external designers for branding and creative elements such as logo design.
You may wish to create your own artwork to save on time or costs. Please ensure you follow our artwork guidelines below. Once your artwork is completed, you or your design agency should email your full artwork files to our sales team at email@example.com, along with any relevant notes, for us to use for printing your packaging. If the files are larger than 8mb please use our upload service, Dropbox or We Transfer (our preference).
*Please email our team for a list of recommended Brand and Marketing designers experienced in creative design work. Our internal artwork is limited to making designs print-ready.
Artwork Packages We accept artwork in many formats, but the easiest for us to use successfully is Adobe Illustrator, Corel (X8 or below ideally) and most vector format EPS, PDF and PSD artworks too.
Please ensure you convert all fonts to outlines or supply the TTF font file to be used. Please send a PDF along with your artwork. This ensures the artwork arrives intact. We can resend a PDF back via email for ‘final approval’ of artwork before we proceed to print.
Artwork files should be high quality minimum 300dpi. Please note that screens are output at 33lpi for overprinted products, 55lpi for flexo-printed paper and polythene products and up to 175lpi for litho printed products. If your artwork involves tinted images please talk to us for guidance.
Product Templates We have a selected range of product templates available and if you can’t find the product template you need, please just ask our team and we will email you a copy. If the template you require is a little more unusual and does not exist in our files, then this can be created by our team for a charge of £30.00 + vat per hour. Please do not ask us to send CAD drawings we have created in order to quote. The CAD drawings form part of our ACID copyright agreement and therefore are chargeable @ £100.00+vat should you not proceed with the order after bespoke CAD drawings have been supplied.
GUIDE TO OVERPRINTING
This is taking our pre-existing bag, box or sheet and printing your artwork onto it. These products tend to be screen printed, hot foiled or flexo-overprinted. We are delighted to show you how we print your products on YouTube:
TOP TIPS FOR DESIGN
Do get creative! We have produced some amazing boxes, bags and wrapping papers and if the design is sympathetic to the printing process the results are outstanding!
Don’t make your design with huge vast areas of solid block colour or reversing out designs (as these never work quite as well when overprinting designs).
Don’t expect a tinted image to print perfectly. The screen we use for overprinting is 33lpi which is not ideal for most artwork designs. We usually advise it’s best to avoid tinted images.
Don’t expect your design to print on the gusset or seam or edge of your chosen item. Usually overprinting means we can’t bleed off edges.
Don’t expect an accurate Pantone ink colour match. When overprinting it’s very rare for the colour of ink to be exact. Make sure you highlight this before you order if Pantone colour matching is vital.
For further information or advice on OVERPRINTING please email the team at firstname.lastname@example.org
GUIDE TO CUSTOM MADE PACKAGING
This is where we have to start from scratch. Bespoke printing tends to be screen printed, litho, digitally or flexo-machine printed which means that the designs can usually be a lot more adventurous! We print with Pantone colours. C numbers for polythene, fabric and laminated paper products and U numbers for uncoated paper products. We also use CMYK if full-colour printing is required. We do not use RGB as colour references.
Polythene products are flexo-printed. Flexographic printing is where our design is output by colour separating the design so that each colour used is printed off individually. This can be Pantone colour reference or by ‘CMYK’ (Cyan/Magenta/Yellow/Black). A rubber printing plate is made for each colour to be printed. The rubber plate is then wound and fixed onto a metal roller and the ink colour chosen is placed in a colour bath. The plate rotates around on the cylinder collecting ink and printing the design onto the polythene passing beneath. You can watch this process on our YouTube channel. We can achieve some amazing results flexo-printing because we have many years experience but it’s important to be realistic about what can and can not be achieved.
Flexo printing means it’s flexible packaging so there may be some movement between the printing plate and the paper or polythene. This can result in alignment issues where the colours may overlap or be slightly apart. This is completely normal.
Flexo printing means there may be some instances where the design is not exactly to the millimetre positioned where it ought to be. Each bag will be different as well as the film or paper moves while bring printed on.
Flexo printing using CMYK full-colour process should never be confused with digital or litho printing. It’s important that you manage your expectations. The quality of our full-colour printing is fabulous BUT it will never be an exact reproduction of an original work of art. It’s always wise to give us something tangible to try to match but due to the way the printing process works, it will never be a 100% match to the original. Sometimes people say “But our keyrings, mugs, flyers, brochures etc… all came out perfect”… but you should know that these products are produced digitally or litho, processes unavailable at the moment on polythene and lower-priced paper bags.
Digital and litho printing methods are now available on some products such as high-quality laminated paper carrier bags, vinyl transfers, stickers, gift tags, wrapping papers etc. The quality of printing is usually more accurate therefore it’s reflected in the product price to create the perfect product.